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The best social media courses are the ones that can immediately help you grow your business. There are so many topics – from creating strategies, to developing content, to analyzing results – that it would be hard to fit them all into one class.

That's why, at Õ¬ÄÐƵµÀ, we've created a Social Media Marketing Graduate Certificate, a 5-course program that can help you upskill, and give you tools to help your marketing department engage better with your audience.

Four of the courses in our program are required:

• Marketing Strategies
• Social Media Marketing
• Social Media Marketing Strategies
• Social Media Marketing Campaigns

You'll start your program in a graduate-level marketing course, giving you a better understanding of what consumers want and how to build relationships with them.

Then, your 3 social media marketing courses will give you more of a deep dive into the topic. Create and analyze campaigns and content, target the right market, use the appropriate platforms, understand the impact of your posts, measure success – and then take your learnings into your next campaign.

As a bonus, the Social Media Marketing Strategies course prepares you to sit for the HubSpot Social Media Certification exam – another credential to add to your resume.

For your last course in your program, you have the opportunity to choose any master's-level marketing course, helping you specialize your skill set even further.

Better yet, SNHU's social media marketing classes online are affordable – another benefit you'll find when enrolling in a program here. At just $637 per graduate-level credit hour, our online tuition rates are some of the lowest in the country.

"The most important criteria when I was reviewing options were that it needed to be affordable, fully online, easy to sign up and have a flexible schedule," said Madeline Brydges '20. "SNHU’s program met all of that criteria, and once I began the sign-up process, I never looked back!"

So while "best" is subjective, the courses you take at SNHU can provide value to move you through the next phases of your marketing career.

A social media marketing certificate can either enhance your marketing skill set or give you the skills to start taking the lead, depending on what point you're at in your career.

A certificate in social media marketing is an excellent credential to add to your resume. And Õ¬ÄÐƵµÀ – a nonprofit, accredited institution – offers a Social Media Marketing Graduate Certificate that may be the skills boost you need to further your career.

As more organizations invest in social media, more skills are needed behind the content – so that it better connects with and informs your audience. This includes areas like:

• Blogs
• Content articles
• E-books
• How-to guides
• Images
• Infographics
• Podcasts
• Videos
• Webinars

You can also jump into the metrics. All social media campaigns need to be measured for their effectiveness. Campaigns that meet their goals help the organization – with brand awareness, sales and loyalty.

Plus, your social media marketing classes online can position you for other certifications.

"One big step for me was taking the Google Analytics (GA) exam with my last social media marketing class," said Madeline Brydges '20. "I have been using GA for work the last couple of years but I never pushed myself to actually get qualified. Having a new certification under my belt has given me something 'official' to add to my CV and will help me advance in my current field."

What you can do with your certificate in social media marketing is up to you.

This depends on where you're starting from! If you're already familiar with some of the basics, picking up new skills won't take long at all. On the other hand, if you have no background doing social media in a business context, it could take you a bit longer.

Some may start with an undergraduate social media marketing degree. Others may build off another foundation.

Madeline Brydges '20 earned her bachelor's in biochemistry, but when she realized after a few years that the field wasn't for her, she set her eye on marketing.

While she was able to get a job in marketing, her role has expanded over the years. "I love what I do for work, and since I'm now fully involved in digital marketing, I wanted a degree to back that up," she said.

At Õ¬ÄÐƵµÀ, our social media certificate program has only 5 courses.

Since our graduate terms are 10 weeks long, you can definitely finish the program in a year as a part-time student – meaning you take 1 class at a time.

However, if you want to finish sooner, you could double up on classes for 2 of those terms as a full-time student, meaning you'd finish in closer to half a year.

It's up to you to decide on your timeline at SNHU. Lots of our students enroll part time – making it easier to balance with a job, family and other responsibilities. But if you don't have as many obligations in your life right now, full time may be the way to go.

Brydges says the program was worth it.

"My degree and this program are tangible proof that I chose to invest in my future, go the extra mile to verify my skill set and prove my value as I move forward with my career," she said. "I learned many new things along the way, and I was able to expand my view on things I already had some background on."

Our team of admission counselors and academic advisors can work with you on making the right decision. No matter what you choose, we want you to be successful at SNHU (and beyond).